Prachi is a media graduate with majors in advertising from Symbiosis Centre of Mass Communication, Pune. The idea of doing something around climate change originated while she was pursuing her graduation and realized that being one of the biggest concerns around the globe today. Her field observation and volunteer work with organizations like Hasiru Dala (Bengaluru) and Abhinav Farmers Club (Pune) has helped her to forge ahead in the direction of developing the application named “Cool the Globe”. Prachi has also conducted research and presented papers on “The role of behavioral change theories in battling anthropogenic climate change.”