Mr. Lipman, formerly the Executive Director at IATA, the first President of WTTC, and the Assistant Secretary General at UNWTO, is currently the President of SUNx Malta. A key influencer in global tourism’s evolution, Lipman has been instrumental in shaping policies for airline deregulation, pioneering measurement systems, and promoting CSR certification. As a co-founder of SUNx, he continues to contribute significantly to climate resilience, SDGs, and emergency response in the tourism sector. His extensive board memberships, advisory roles, and collaborations with the World Economic Forum underscore his commitment to sustainable and competitive travel practices.