On November 12 and 13, 2021, climate stories that were collected from across the world through a POP-Pixstory initiative were disseminated in the blue and green zones of the COP26 venue in Glasgow. The distribution of posters engaged audiences at different pavilions on the widespread impact of climate change and generated awareness on the urgency of the task at hand.

Ahead of the UN Climate Change Conference in Glasgow, the POP Movement had partnered with Pixstory, a new social media platform, for a unique climate change awareness campaign titled “Write for Change” to bring about a change in the climate debate. From floods and hurricanes to wildfires and drought — climate activists, experts, and storytellers documented the ongoing impacts of climate change.

The campaign was kicked off on September 15, 2021 with a vision to reach 1.8 billion youth around the world, and to collect one million climate change stories, from 195 countries, over the course of 45 days in the lead up to COP26. The stories sought to explore the science, the nuances, the misinformation, the opportunities, the personal experiences, and much, much more to be presented at COP26 in Glasgow in November, 2021.

About Pixstory

Pixstory is a new social media platform committed to transparency, integrity, and decency in which users are held accountable to the truth. Pixstory addresses a critical gap in existing social media spaces by creating a platform that is reliable, safe, and evidence based. Pixstory users can post photos and stories and engage with the content posted by other users. What sets Pixstory apart is that it provides an innovative multi-dimensional template for displaying posts that allows users to challenge inaccuracies or abuse and support quality content. Pixstory’s format limits singular interpretations of complex issues and fosters structured, meaningful debate. Pixstory was founded on the values of honesty, integrity and accountability with the aim of leading a behavioural shift in the social media space.

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