School drop-out rates among the youth is still a big problem in most rural parts of Malawi. Only  34% of primary school graduates continue to secondary education. While this is a different topic with a different story. However, the point is that climate activists in Malawi should stop sticking to the schools only, much as we commend their great work but they should be reminded that  they are only putting on a maximum of 34%. Therefore, this week’s activity targeted this majority; the non-school going youth. Climate literacy is for all. Understanding the audience when executing your duties as a climate activist is very  important. Different audiences need different approaches, and this is why this session was  isolated.

Place: Jonafani Village, Machinga, Malawi
Stakeholders involved: Limera Youth Organization
Partners involved: Access Agriculture
Direct impacted population: 29 females, 41 males  Indirect impacted population: 200

Objectives attained:  

• Evangelized climate information to the difficult to reach population;  the non-schooling youth.
• Reinforced climate actions in the rural communities.

Conclusion

Unequal access to information remains a challenge in climate information absorption. It is,  therefore, very important to consider diverse methodologies in order to make sure that everyone understands the emergency we are in, because it has a business with everyone.